Beauty Without Compromise

Utilizing the best ingredients nature has to offer Eufora has been delivering uncompromising and sustainable quality since its’ founding in 1997. Today, all Eufora products meet the most rigorous standards in formulation, utilizing nearly 100 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Our fragrances are complex and naturally derived. You will never find mineral oil, petrolatum, parabens or artificially created colorants in Eufora products.

Co-founder Don Bewley always chose the best ingredients for best results with good global karma in mind. Ultimately he would tell you, "It's time for people to start caring what they put in and on their bodies. At Eufora, you no longer have to compromise performance to be people and planet friendly".

100% USDA Certified Organic Aloe Vera serves as the base for many Eufora shampoos, conditioners, styling products and even hair color because of its' proven moisturizing, healing and soothing benefits.

Damage Cure Complex™

Vibrant Color Complex™

Beautifying Elixirs' proprietary technology, based in essences of sage and thyme, is formulated to deliver strength and renewed vitality to the inner cortex and outer cuticle of the hair. Restorative ingredients work from the inside out to soothe, soften and help retain color, in addition to improving the overall health of the hair follicle and scalp.

Color Locking System™

Sculpture™ + Illuminate™ work together to immediately and completely close the cuticle, seal the follicle and lock in color to protect against heat styling and extend the life of the color.

ProAmino Cell Complex™

Formulated specifically for thinning hair and fall out concerns, this Eufora complex helps to revitalize the health of the hair follicle and scalp.  ProAmino Cell Complex is found in all Eufora Thickening formulations, and together they work synergistically to improve the strength and elasticity of the hair. A perfect choice for those seeking a hair care regimen that promotes thicker, fuller looking hair!

ProAmino Peptide Complex™

“PPC” inhibits the production of 5-alpha reductase, an enzyme responsible for premature hair loss, and helps to create the optimal scalp environment for maintaining healthy hair growth. For those concerned about hair thinning, you can establish a pro-active grooming routine when you select HERO products with the PPC icon.

Science Glossary

Soybean Phospholipids 

Clinically proven to elongate curls over time. Adheres to the hair fiber and surrounding it with a protective layer that smooths hair from root to end. Soybean Phospholipids seal the cuticle, locking out humidity, helping to fight frizz like no other.


Smooth’n Oil Complex

Natural Oils are a top ally for nourishing, fighting frizz, nourishing, adding moisture and shine. Our unique oil complex in Smooth’n ; Moringa Oil, Abyssinian Oil, Safflower Oil, Olive Oil and powerful Shea Butter are nutrient rich and are renowned for centuries for their tremendous soothing, moisturizing, healing and shine enhancing benefits without leaving hair greasy.


Moringa Oil

Contains powerful antioxidants, essential vitamins and minerals. Penetrates deeply, delivering vital nutrients to the hair and scalp. Rejuvenating benefits help retain moisture and assists in creating stronger and healthier hair. Regular use helps reduce split ends and alleviate symptoms caused by scalp conditions.


Abyssinian Oil

Unique molecular structure is this oil isn’t found in any other naturally occurring oil. Produces a radiant luster as it glides onto the surface forming a light continuous lipid layer, lubricating and protecting the hair from damage. Detangles and locks in moisture creating noticeably smoother hair.

Safflower Oil

Derived from the Safflower seed, this nourishing, lightweight oil is rich in Oleic Acid, known for its powerful antioxidant benefits. An exceptional moisturizer, a great shine enhancer and beneficial in protecting the hair from outside stresses.


Olive Oil

High performing light-weight emollient penetrates deep into the hair making it the ultimate moisturizer. Contains anti-inflammatory properties to promote scalp health. Rich in high levels of mono-unsaturated fatty acids and vitamin E, an antioxidant important for scalp and hair health.


Shea Butter
Contains a high level of fatty acids, known to restore the natural lipid barrier for extraordinary moisturizing properties and shine. Shea Butter conditions the hair and leaves a luxurious feeling of soft, moveable and touchable hair.